Khizar Makhauri Shares how financial advisors can use Social Media to build brand

Welcome to the Khizar Makhauri blog. Khizar Makhauri financially educate and empower, millennials, young professionals and entrepreneurs. In this blog, I share with you how financial advisors can use Social Media. Let's get started!

Most advisors know they should be using social media, but running a successful advisory business requires dealing with a lot of moving parts. When you’re handling a client crisis or slogging through the daily routine that comes with managing a team of financial professionals, it can be easy to let something like posting on Twitter fall by the wayside. After all, isn’t social media just a distraction from your actual work? So, how can you get started with social media? The first step is to educate yourself on which platforms matter for your business and what kind of content to post on each.

Facebook

Having a presence on Facebook can help advisors connect with  current clients and engage in targeted advertising to help find new ones. While the platform’s popularity has in recent years waned for younger generations, baby boomers are a dime a dozen on Facebook. Older, financially stable people are more likely than younger people to actively seek the help of a financial advisor. So, creating a Facebook page for your practice is a smart way for you to get your business in front of prospective clients. Since many people use Facebook to access news and interesting information, posts that do well are typically links to click-worthy articles, infographics and interesting and eye-catching videos. You can also use Facebook as a way to build up your brand’s reputation as a thought leader in your space. You can connect with me on the Khizar Makhauri Facebook page here

Twitter

For advisors, it can be a powerful tool that fosters engagement with industry leaders and helps them keep up with real-time trends in their market.What should you post on Twitter? Industry news, updates on employee wins and new hires, press mentions, blog posts, infographics and whitepapers are all good options, but the real magic of Twitter is utilizing hashtags to flag your content to the people who are interested in what you’re talking about.

LinkedIn

LinkedIn is a professional social network that can help brands connect with potential employees. Having a company page is important, but just as important is building a personal brand on LinkedIn and connecting with people you meet in real time. According to LinkedIn data, more than 75% of people who recently changed jobs used LinkedIn to inform their career decisions. In addition, the premium version of LinkedIn can help advisors locate both prospective employees and prospective clients.

Instagram

This Facebook-owned photo- and video-sharing app is all the rage with younger users, so it may seem like an odd place for financial advisors to have an active presence. But for advisory practices that are looking to attract a younger crop of clientele, showcase a well-crafted company aesthetic and engage a new generation of advisors, it can be a breath of fresh air. Instagram is a great place to create a narrative around what kind of company you are, and you can really get creative. For example, you can show off the office you spent months meticulously designing or the events you spent months meticulously planning. On Instagram, you have an opportunity to present an idealized version of your practice and build a following of people who appreciate what you’ve made.

Khizar Makhauri is an independent financial services consultant with more than five years experience advising millennials, young professionals and entrepreneurs. Give yourself the financial foundation and future you deserve by visiting the Khizar Makhauri website here. You can also follow Khizar Makhauri's Twitter page here for more money saving tips.